Consumer Health · HealthTech · Longevity

Where consumer health capital, startups, and corporates turn access into deals.

I connect capital, startups, and corporates across consumer health — turning market insight into revenue, strategic partnerships, investments, and exits.

Kseniia Sholina
The Gap

Three sides of one market — still disconnected.

Consumer health is moving fast. Capital, startups, and corporates still struggle to connect in a way that creates real commercial outcomes.

01

Investors

Need better deal flow — vetted, on-thesis, with operator diligence already done.

02

Startups

Need access and revenue — the right corporate decision-makers, not more outreach noise.

03

Corporates

Need startups that actually deliver ROI — pilots that scale into procurement, not innovation theatre.

I operate between these three worlds — and turn access into execution.

What I Do

Three pillars. One commercial outcome.

Track Record

Built by an operator, not a consultant.

Fourteen years inside Big Pharma, Consumer Health corporates and AI-native scale-ups — CEO, CBDO, venture builder and C-level seats across six countries. The judgment to assess opportunities and the network to create them.

14 Years operator experience inside Big Pharma, Consumer Health & AI-native scale-ups
£100M+ Active mandate pipeline across brain health, metabolic health, longevity, and consumer health
6 Countries lived & operated · UK · FR · NL + TR · PT · RU
6 Therapeutic verticals · Consumer Health · HealthTech · Brain Health · Metabolic Health · Women's Health · Longevity
Selected Clients & Mandates
Family Offices & Investors
  • Texera SystemsCyprus FoF · Series B+ growth
  • AmA Invest / Pink Elephant VCMental Health · Longevity · Cannabis
  • Askona Life Group$1B+ sleep & wellness venture studio
Scale-ups
  • The Coach$10M ARR mental-health · exit prep
  • Sugar.no€2.4M ARR metabolic health · exit prep
  • Lóvi.careAI-native consumer health platform
Corporates
  • Merck (MSD)$60B+ pharma · Innovation Factory & Summit
  • Sanofi€43B+ pharma · HealthTech M&A scouting
  • NebiusAI cloud for life sciences & HealthTech
  • InterSystems$1.1B+ healthcare data platform
  • Valenta Pharmaceuticals$500M+ pharma · Digital Health BU build

Operator history inside Merck · Johnson & Johnson · Unilever · Valenta · Askona Life.

01 · Capital
For Investors & Family Offices

Access consumer health deals without the noise.

Most deal flow is either too broad, too early, or poorly validated. I provide curated consumer health opportunities and operator-led commercial diligence for investors actively deploying capital into consumer health.

For: Family Offices · Angel Syndicates · VC Funds · Impact Investors · UHNW direct investors

Best fit

Family offices, angel investors, and funds looking for direct investments, co-investments, or thesis-driven exposure to consumer health.

Outcome: Better deals. Lower risk. Faster decisions.

  • Curated deal flow — matched to your investment thesis
  • Operator-led commercial diligence — across product, GTM, team, timing, and commercial risk
  • Market maps & category intelligence — across longevity, prevention, AI health, diagnostics, metabolic health, mental health, beauty tech, sleep, and wellness
  • Venture building opportunities — aligned with your existing assets, investment thesis, and long-term capital base
02 · Growth
For Startups

Turn corporate access into revenue and exit optionality.

Great products often fail to scale because founders cannot reach the right corporate decision-makers. I build the narrative, identify the right targets, open conversations, and support deal execution.

For: Seed–Series B consumer health, HealthTech, wellness, beauty tech, AI health, longevity, diagnostics & digital health

Best fit

Series A/B startups with real traction — revenue, pilots, or live corporate signals.

Outcome: More qualified conversations. Stronger partnerships. Better strategic options.

  • Corporate introductions — warm routes into pharma, FMCG, insurers, retailers, and digital health buyers
  • Partnership narrative & deal structuring — commercial story tuned to corporate procurement reality, not founder language
  • Accelerator & CVC placements — curated fits into strategic accelerator and corporate venture programs (Bayer G4A, Plug & Play, Techstars) for pilots, intros and warm-up to acquirers
  • Exit readiness — buyer landscape, valuation benchmarks, data room, and a warm acquirer pipeline
03 · Innovation
For Corporates

Source startups that create measurable business value.

Corporate innovation often fails because startup scouting is disconnected from commercial priorities. I identify, assess, and structure startup partnerships around real business use cases.

For: Pharma · Consumer Health · Diagnostics · Beauty · Wellness · FMCG · Insurance · Retail · Healthcare Services

Best fit

Corporates with clear innovation or growth priorities and a budget owner ready to act.

Outcome: Faster innovation. Better pilots. Clearer ROI.

  • Startup scouting & curated pipeline — sourced against your innovation thesis and your business unit’s actual P&L priorities
  • Pilot design — use cases, success metrics, and integration paths defined before kick-off, not after
  • AI prototyping workshops — 1–2 day co-creation sprints where teams build working prototypes of agentic workflows with external AI engineers
  • Corporate accelerator program design — stand up or re-run your flagship accelerator — cohort curation, demo day, integration pipeline into business units
The Access-to-Deal Framework

From access to execution.

  1. 01

    Map the opportunity

    Define the market, targets, and commercial objective. Sharp scope before activity.

  2. 02

    Build the narrative

    Create a clear deal, partnership, or investment story — tuned to the audience that has to say yes.

  3. 03

    Open the right doors

    Targeted introductions to investors, founders, corporates, and decision-makers. Warm, specific, and relevant.

  4. 04

    Support execution

    Move conversations toward pilots, contracts, investments, or strategic partnerships — with the operator pressure to close.

Engagement Models

Three ways to work together.

I work selectively. Each engagement is scoped against a specific commercial outcome.

Strategic Sprint 4–6 weeks

Market mapping, opportunity validation, investor or corporate target lists, partnership narrative.

Fit: a clear thesis to pressure-test or a defined audience to reach.

Monthly Retainer Ongoing

Live deal flow, BD execution, strategic partnerships, investor and corporate pipeline building.

Fit: a sustained mandate where access compounds over time.

Success-Based / Deal-Based Selected mandates

Compensation can include success fees tied to introductions, partnerships, investments, or commercial outcomes.

Fit: defined deals where outcomes — not hours — are the unit of work.

Current Focus Areas

Where the signal is.

Active categories where I am seeing the strongest commercial activity, deal flow, and corporate appetite right now.

Longevity & prevention Brain health Mental health & wellbeing Regulated mental health therapeutics Metabolic health Sleep & recovery Insomnia AI in health & wellness Consumer diagnostics Beauty tech & personalization Supplements & functional products Retreats Pet longevity & health
Selectivity

Who I work best with.

I work best with partners who already have capital, product traction, or a corporate mandate — and need access, judgment, and execution to turn opportunity into commercial outcomes.

Best fit
  • Family offices actively deploying capital
  • Series A/B startups with real traction
  • Corporates with clear innovation or growth priorities
Not a fit
  • Idea-stage founders without traction
  • Generic advisory requests
  • Exploratory networking without a mandate

Selective by design.

I work with a limited number of partners where my network, operator experience, and commercial execution can create measurable value.

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