Case Studies

Proof of work

Eleven real engagements across Big Pharma, Consumer Goods, Family Offices, HealthTech Scale-ups and AI Ventures. Each case shows the challenge, the deliverables, and the measurable result.

$16M+
Capital raised & deployed
35+
Products launched
14
Years · 6 countries
30+
Team members led
Active Advisory · 2026

Deals I'm working right now

Six active engagements across VCs, Family Offices, Corporates and Scale-ups. One signed anchor client, four in live negotiation, one strategy delivered.

Family Office · VC2026 · Active

AmA Invest / Pink Elephant VC

amainvest.co ↗ · pink-elephant.co ↗
Venture Partner

Challenge

Source curated deal flow for an 8-industry family office with active Mental Health, Brain Health, Psychedelics, Cannabis and Longevity verticals. Build out a venture for Treatment-Resistant Depression telemedicine.

What I did

  • Startup scouting in Mental Health, Brain Health, Psychedelics, Cannabis & Longevity
  • Venture building — Treatment-Resistant Depression telemedicine play
  • 23-contact advisor shortlist for Sonas Pharma (Phase 2 cannabinoid biotech)
  • Co-investor intro: Paolo Pio (Exceptional Ventures)
  • Daily market intel on European cannabis & mental-health ecosystems
23advisors mapped (Sonas Pharma)
8portfolio companies covered
5+verticals covered
Family Office · Fund of Funds2026 · Offer Sent

Texera Systems

texerasystems.com ↗
Venture Partner

Challenge

Build a Longevity & Bio deal pipeline for a Cyprus-based family office stepping into HealthTech for the first time. Bridge into the European VC ecosystem.

What I did

  • Investment-target scouting across Series B+ HealthTech & Longevity
  • Ecosystem mapping — European VC bridges, co-investor intros
  • Connected Texera → Convergence Partners (38-min intro call)
  • Curated scouting of early-stage biotech & longevity plays
1strategic VC intro delivered
2warm meetings to close
Series B+Fund of Funds mandate
Big Pharma · Paris2026 · Active

Sanofi

sanofi.com ↗
Startup Scouting on Metabolic Health Brief

Challenge

Find vetted HealthTech startups aligned with Sanofi's Metabolic Health & digital health brief. Support BD for the HealthTech spinoff standing up in Paris.

What I did

  • Metabolic Health brief translated into curated scouting pipeline
  • 6 qualified startup intros delivered to Alex Mazurov (Digital Health Advisor)
  • Curated list: iCook · Sugar.no · Valeo · Clear Bio · The Coach · OVID/MIND Foundation
  • Networking across my founder & investor pipeline
6curated intros delivered
3modelivery cycle
5+networking intros delivered
Scale-up · Mental Health2026 · Signed, delayed to EoY

The Coach / VAM Apps

the.coach ↗
Fractional CBDO · Exit Priming

Challenge

Double valuation from a PE/financial exit ($30–40M) to a strategic exit ($60–100M) by landing pharma & FMCG partnerships over 12 months. Scale-up at $10M ARR with 120K MAU.

What I did

  • Buyer landscape mapped: Novo Nordisk, Bayer, Biogen, Sanofi, AstraZeneca, Reckitt/Durex, Hims & Hers, Ro
  • Fractional CBO design: Phase 0 (COO sourcing) + Phase 1 (5–8 intros/mo)
  • Exit thesis aligned: strategic vs PE · benchmark exits mapped
  • Success fee structure: 2% of transaction · 18-month tail
target valuation uplift
12moengagement scope (Phase 0 + Phase 1)
8target buyers mapped & warm
Scale-up · GLP-1 / Diabetes2026 · Strategy Delivered

Sugar.no

sugar.no ↗
Exit Strategy & B2B Sales

Challenge

Prepare a €2.4M ARR metabolic-health app — built for diabetics and Ozempic/Wegovy users — for strategic sale or pharma partnership. Parallel fallback: tech/IP sale or acqui-hire.

What I did

  • Full B2B sales + exit strategy document delivered (3 Apr 2026)
  • Buyer landscape: Novo Nordisk, Sanofi, AstraZeneca + M&A brokers
  • Valuation framework: licensing $1–3M/yr · M&A $12–24M · acqui-hire $3–10M
  • Benchmark exits mapped: mySugr → Roche ($75–100M), Veri → Oura
  • Intro Anastasiia ↔ Alex Mazurov (Sanofi) delivered via Telegram group
22warm contacts across 4 directions
€2.4MARR · path to exit mapped
4exit directions mapped (pharma · M&A · acqui-hire · licensing)
Scale-up · Retail Tech / AIActive · 2026

24TTL

24ttl.com ↗
Scale-up Advisor · BD & AI Strategy

Challenge

Case details to be finalised — Kseniia to provide brief, scope & measurable outcomes.

What I did

  • B2B partnerships & enterprise BD
  • New revenue stream design
  • Agentic AI transformation advisory
metrics TBD
metrics TBD
metrics TBD
Co-Founded Ventures

Products I helped build from zero

Two ventures where I wore the founder/operator hat — B2B strategy, product development, team leadership and go-to-market ownership.

AI · Skincare · B2B2C2022 — Present

Lóvi · AI Cosmetologist

lovi.care ↗
Co-founder · B2B Sales & Product Strategy

Challenge

Build a B2B revenue layer for an AI skincare platform — move from D2C consumer app to enterprise e-commerce integrations. Ship custom products tailored to brand partners' needs.

What I did

  • B2B sales — enterprise pipeline with skincare brands & e-commerce retailers
  • B2B product development — custom solutions per brand's assortment & workflow
  • Business development — Asian, European & US markets
  • Dev team leadership — AI/ML engineers, mobile, backend — shipping Face Scanner, Cosmetic Scanner, Fit Score, WhatsApp Bot
  • Endorsements secured: OpenCV.ai CEO, Google Staff Research Engineer
900Kproducts in cosmetic DB
92%dermatologist agreement (Face Scanner)
+45–67%AOV for B2B partners
Consumer · Sleep Tech · $1B+ holding2021 — 2023

Askona Life Group · Askona Ventures

askonalife.ru
RnD & Venture Studio Director · CEO Askona Ventures LLC

Challenge

Build an internal venture builder & R&D unit inside a $1B+ sleep products conglomerate. Launch new products across 4 verticals: Medical, Smart Home, Mobile/SaaS, Industrial Design.

What I did

  • Built 30-person team from zero in 1 year · 4 verticals
  • Launched products: Somly (sleep tracking), HESTGARD (luxury smart furniture), Smart Sofa, MobApp, Sleep Telemedicine, Sleep Genetics
  • 7 tech startups launched (Russia, UK, Portugal, USA) · 50+ projects designed
  • VC fund strategy for sleep tech · CEO of 2 corporate startups
  • Partnerships: Yandex, SberDevices, Sber500, Skolkovo, EMERGE, Web Summit
$6Mraised ($5M Askona Life + $1M Sleep.8)
7startups launched · 50+ projects
30team members · 4 verticals
Inside the Machine · 2012–2021

What I built for the corporate giants

Nine years as an innovation lead & data/BI architect inside pharma and consumer goods multinationals — before going independent.

Big Pharma · American2014 — 2018

Merck & Co (MSD)

msd.com ↗
Innovation Lead & IT Business Partner · CIS & EMEA

Challenge

Transform the IT & data landscape for Merck CIS. Build data infrastructure, CRM and analytics systems for franchise commercial teams. Drive EMEA innovation via health-tech startup scouting.

What I did

  • Data lakes & data warehouse for franchise analytics — commercial + marketing data pipelines
  • BI systems tuned on commercial data · self-service analytics for franchises
  • CRM system for Government Relationship Management & Market Access — compliance-ready
  • Marketing budget analytics platform — spend optimisation & forecasting
  • Development, implementation, user training across all systems
  • MSD Innovation Factory (130 applicants → 3 winners adopted)
  • MSD Innovation Summits 2015 & 2016 (4,500+ participants)
140+country footprint operated
4,500+summit participants (2 years)
3health-tech startups adopted
Consumer Health · FMCG2018

Johnson & Johnson Consumer

jnj.com ↗
Solution Architect · IT Architecture Management

Challenge

Manage IT architecture for J&J Consumer Russia franchise — continuously analyse, improve and rework tooling to accelerate commercial franchise processes.

What I did

  • IT architecture management across consumer business domains (sales, marketing, supply chain, customer service)
  • Continuous analysis & rework of franchise tooling to improve processes
  • Delivered automated Data Analytics, BI & CRM solutions
  • System integration, testing & technical support
  • Agile & lean project management practices
4business domains covered
100%franchise tooling uptime
Agiledelivery cadence established
FMCG · Global2012 — 2014

Unilever

unilever.com ↗
BI Manager · IT Data Leader in M&A

Challenge

Lead IT data integration when Unilever acquired 2 new businesses (frozen food + cosmetics manufacturers). Build a normalised cloud data warehouse & BI layer for the entire company across Russia, Ukraine and Belarus.

What I did

  • Normalised cloud data warehouse built from scratch
  • Company-wide business analytics across Russia, Ukraine, Belarus
  • OLAP-based BI system: Salesforce, SAP, DWH, Tableau, QlikView
  • IT Data leader in the M&A Leadership team — merged 2 acquisitions
  • Aggregated & manipulated data from retail, ERP & commercial systems
3markets unified (RU · UA · BY)
2acquisitions integrated
150+brands sold across 190 countries
Pharma · Digital Venture2018 — 2021

Valenta Digital / Pharma

valentapharm.com ↗
Head of New Venture Department · COO

Challenge

Stand up the digital arm of a $500M+ revenue pharma and launch 3 product portfolios from zero: Mother & Baby Care, Urban MedTech, Telemedicine.

What I did

  • Created MaMate maternal tech brand: smart ovulation test, interactive nebulizer, mobile fetal monitor, male fertility test — full brand strategy from zero
  • Scouted 400+ health tech products globally (IoT, wearables, apps)
  • Built 50 business cases · signed 8 medical-device agreements
  • Partners: G4A (Bayer), Biomed/SPLAT, MedTech accelerators
  • Team of 10 (PMs, innovation lead, innovation analyst)
$10Mwhite-label contracts (KR · CN · NL)
11deals up to $1.5M each
8medical-device agreements signed

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